work in progress | beauty lookbook

Sometimes I feel like I am flooding this blog and my social media with new work and other updates. Other times, I get so wrapped up in the early or mid-stages of a bunch of projects that I suddenly realize I haven't shared anything in ages. During these cold winter months, when I have a wee respite from shooting, this is my time to dream up ideas and nurture the early stages of new work. In an effort to break the silence during the quieter times of year, I'm introducing a new series called "Work in progress," where I'll share yet-to-be finished projects and other things I'm in the middle of doing.

For this first post, here are some images from a shoot I recently did with my friend, Jenna. If you look at the photos from left to right, you may notice that her eye makeup grows increasingly more dramatic. This will be part of the eye makeup intensity guide from my Beauty Lookbook.

I've been working on this lookbook for over two years now, as it's not an urgent project so I only get to work on it when I have free time. I'm determined to finish it up this spring, however, so I'm shooting the final images and wrapping up the writing. The purpose of these images is to give clients a point of reference they can use to describe to me how intense they'd like their eye makeup. Does it seem a bit much to do a whole shoot just based on eye makeup? Maybe. But all my new initiatives are based on streamlining communication so I can better serve my clients, and that means developing custom tools and guides. Anything that presents something highly subjective (e.g. a smoky eye look) in a clear and objective way helps bridge the gap between a client and makeup artist's interpretations. Crystal clear communication is a beautiful thing!

I'm working on a bunch of other things behind the scenes right now, but I'll save those for future posts. Special thanks to Jenna for modelling!

FOLLOW ALONG ON : facebook | instagram | pinterest | twitter