This is my third year working on the McGill University Graduate and Postdoctoral Studies Viewbook. This is the main recruitment publication for grad students, with a huge circulation. For the past two years, I've acted as project manager, provided some photography and some text. This year, however, I was challenged to do the whole thing myself.
No marketing firms, no designers, no copywriters. No one but me. I was terrified! But I do love a challenge.
I started by sitting down with the rest of my team to talk about the goals for the look and feel. We really wanted to showcase the beauty of McGill's campus and Montreal and feature actual McGill graduate students, not models. We wanted it to be bright, airy, and fun while still conveying the scholarship and research for which McGill is renowned.
I scouted the grad students models and booked the shoots, took most of the photos, wrote the copy, and designed the Viewbook. It's being printed now and I'm so excited to hold a hard copy in my hands.
Thank you so much to all the awesome grad students who posed for the Viewbook, and to our stylist, Marie-Leigh Touré, who dressed the models for the cover. Thanks also to Claudio Calligaris, who provided additional photos.
Here's the final product. I hope you like it!