PORTRAITS | PURA BABY & MAMA

My friends at Pura Botanicals recently launched their whimsical Pura Baby + Mama collection, an assortment of thoughtfully crafted goods for little ones and their mothers. The collection was inspired by the three children of Pura founder Lane Edwards, so it was only fitting that our shoot to celebrate the launch would feature her muses.

Lane organized a potion making party for her kids, letting them loose in Pura's lab and encouraging them to make their own creations using the high quality, exquisitely scented essences, absolutes and essential oils. When they finished twirling their magic wands and gleefully mixing, they each bottled up their finished perfume with pride.

I simply followed all the wild, colourful fun with my camera. It was one of the most joy-filled (and certainly the most fragrant!) shoots I've done. Thank you so much to the whole Pura family for this unforgettable experience.